Cardinal Encounters Identity

Cardinal Encounters offers nature therapy walks. A growing international movement within science and wellness, it is extending the multi-faceted evidence that people benefit from being in human beings’ first home: the great outdoors.


As a member of a small design team in Columbia College Chicago's Senior Practicum, our task was to create branding and identity components for our client over a 15-week semester.


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Primary logo


Cardinal Encounters Badge Logo

Secondary Logo


Cardinal Encounters Horizontal Logo

Process Work

Cardinal Encounters Logo Sketches
Logo options flashing on screen.
Man walking alongside printouts of logos tacked to wall.

Business Cards


Cardinal Encounters Business Cards

Website


Cardinal Encounters Website

Brand Standards

Logo Usage Page
Color Palette Brand Page.
Typography Brand Page

Notebooks

Cardinal Encounters Notebook
Cardinal Encounters Notebook